I'm Anish. 500+ brands. $100M+ in ad spend. 10,000+ marketers coached. This is the room where that work gets talked about — out loud, between the people doing it.
I'm Anish Jajodia. I run Boring Commerce — a performance marketing agency for D2C brands. I've helped run ads for 500+ brands, managed $100M+ in spend, built the systems behind 50+ of them, and coached over 10,000 marketers.
This room exists because the conversations that actually move the needle happen in DMs and group chats — never in public. I'm trying to put one of those rooms on the internet, with the people I'd otherwise be DMing already inside.
Account audits, creative tests that move ROAS, India vs. US delivery quirks, the kind of details that get scrubbed out of every guru thread.
Dashboards. Attribution engines. AI ad pipelines. Internal tools that turn a 6-person team into a 60-person one.
Hiring across regions. Structuring teams. Pricing engagements. Knowing when to scale, when to hold, when to fire a client.
Members get the playbook behind it — how it's built, how we operate it, and the modules we'd hand to you tomorrow if you joined VIP or hired the team.
Each one ships in production today. Members get the playbook and the code patterns; at VIP, the actual repo.
I've paid more for less. The audit doc alone saved us a quarter of mistakes — and the DMs are where the real work happens.
Anish is the only person I know who can actually ship the dashboard he's talking about. Most agency founders read a thread; he writes the repo.
Closed our reporting gap in a month using the cockpit framework from inside. Everything I've seen at scale either over-promises or never actually runs. This runs.
Embedded operators running ads, building the cockpit, fixing attribution, hiring the team. Outcome-driven. We move revenue, ROAS, or both.
No. There are no lessons, no curriculum, no replays. It's a community of operators trading notes in real time — closer to a private group chat than a course.
$28 gets you the full archive, members-only threads, and weekly breakdowns. $500 adds a direct line to me, a monthly small-group call, and one personal audit of your account or your build. Capped at 12 seats.
Operators from real D2C brands, agency founders, in-house growth leads, and engineers building marketing infrastructure. Mostly people you wouldn't have heard of — by design.
Both are fine. Most members are one or the other. The point is you want to learn the other side, and you'll learn it from people doing it for real, not from a tutorial.
Yes. Cancel anytime through Skool — no forms, no calls. Not worth it in the first month? Email me, I'll refund. No questions.
Don't. Lurk in the free tier first. The room is open. Make your own call after a few weeks of reading.